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fashionclash festival 2025
The 17th edition of the international and multidisciplinary FASHIONCLASH Festival takes place from 14–16 November 2025 in Maastricht. Stay tuned to our channels for updates, program announcements, and more festival news. In the lead-up to FASHIONCLASH Festival 2025, we proudly present the campaign developed by designer Ülkühan Akgül. This year's visual concept offers a poetic and critical reflection on identity, authorship, and digital creation.
“The campaign for FASHIONCLASH 2025, developed by ULKUHAN, explores the evolving role of identity and authorship in the age of digital creation. Working at the intersection of fashion, digital technology, and critical design, Ülkühan Akgül constructed a series of AI-generated portraits and still lifes, each representing a symbolic archetype—such as The Poet, The Performer, and The Designer. These archetypes reflect the participating designers and are each accompanied by a poem, forming a multi-sensory narrative in which text, image, and digital process converge.
Rooted in Ülkühan’s conceptual and speculative design practice, the campaign challenges conventional fashion aesthetics by asking: who creates, who is seen, and how is identity visualized? This multimedia composition reflects FASHIONCLASH’s mission to foster interdisciplinary exchange and critical reflection, while serving as a visual and poetic gateway to the 2025 edition. It invites audiences to engage with new forms of storytelling that blur the lines between human and machine, self and ownership, creator and representation.”
Scroll down to discover the first glimpses of the campaign visuals.
CURRENT PROJECTS
WHAT THE PRESS SAYS
‘‘FASHIONCLASH delivered once again what has made it so wildly popular and appreciated amongst the fashion crowd, rising to become an international hot item in the calendar and a must for all those who love a good blend of controversy, entertainment, social engagement and groundbreaking fashion.’’
- Vogue Italy
“Since 2009 it has become something of a marker for the bleeding-edge of fashion design, letting participants imaginations’ run wild - and then presenting it all-in a fearlessly theatrical, thought-provoking manner. It includes crossover collaborations with theatre, art, performance, dance…all meant to forge a new cultural context and challenge the boundaries of our visual language.”
- BlackBook Magazine
“In a world fraught with extremism, tension and fears, FASHIONCLASH’s ambitious and democratic stance has become precious for anyone who’s interested in thinking of fashion outside the box.’’
- A shaded view on fashion
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NEWS
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