Recap of the 13th edition of FASHIONCLASH Festival

29 Nov 2021

In the weekend of 26-28 November, the city of Maastricht was dominated by the 13th edition of FASHIONCLASH Festival. As planned, it was a hybrid edition with an online and offline program in Maastricht. Not only was the program of a hybrid design, the work presented shows the polyphony of a current generation of designers and artists who move with their own practice in the hybrid domain of presentation forms, social engagement and who use fashion to empower.

This time you could follow FASHIONCLASH Festival completely online from your own location. Audience could watch live streams of shows, performances and table discussions online. The physical program was connected with the online program with the Digital Dive reports. Designer Helène Klein went out with DE ZAAK (collective of Lore Mechelaere and Nanine Maria Kok) in the city and made daily reports and interviews of exhibitions and pop-up shops in the city.

Open Mic Night Open Mic Night - Jolieke Kessels

Fashion and culture lovers could discover work by a new generation of designers and artists from all over the world. The program with fashion presentations, exhibitions, theater and dance performances, short fashion films and conversations, showed projects that explore, contextualize and celebrate contemporary (fashion) culture.
What is special about the FASHIONCLASH program is that projects are presented that are initiated by FASHIONCLASH itself in co-production with other organizations. Much attention was paid to inclusion, participation, social design and talent development

The Clash House - TEUN Participants of The Clash House

The Clash House

The Clash House, one of FASHIONCLASH’s core projects, is a development program and showcase for innovative designers, focused on crossovers between fashion and other art disciplines. Participants are challenged to experiment with presentation forms in which storytelling and interaction are central. On Sunday evening, The Clash House was presented through performances, installations, film and discussions with the participants.

Participants of The Clash House 2021 edition: Bobbine Berden Design, Carlijn Veurink, TEUN, The Nightmare Disorder and theNEWtribe.

New Fashion Narratives - Dominika Kasova New Fashion Narratives - Katharina Achterkamp

New Fashion Narratives

For New Fashion Narratives, FASHIONCLASH entered into a collaboration with the Theatre Academy Maastricht and filmmaker Daniel van Hauten/Wedovoodoo.tv. Designers were paired with directing students from the Maastricht Theater Academy with the aim of developing and recording concepts for films and performances.

The result is a surprising mix of approaches and stories from designers and a generation of designers who explore the boundaries of their discipline and question the system and the fashion industry.Designers who are central to New Fashion Narratives see fashion as a mission. Their works move between the trans disciplinary domains of fashion, social design, visual arts and in their work, they look at the relationship with the ultimate user/consumer. In this way they introduce contemporary themes such as sustainability, gender, consumption and thus new narratives for fashion.

Participants: BEA BRÜCKER, Boris Kollar, Dominika Kasova, EllenBloo, Katharina Achterkamp, LOST WITH THE NEW, Mariana Malta, Rena Jansen x Michelle Vossen, Studio Adaptive Skins, Vogel Vete, Ploen Mevis.

Open Mic Night - ARIAH LESTER, Nina Willems, Mayke Roels Open Mic Night - Maximilian Rittler
Open Mic Night - ARIAH LESTER Open Mic Night - Davidpaulusstudio

Open Mic Night, powered by Restaurant Julemont

The committed and hybrid mentality of the current generation of designers and artists could be felt at the Open Mic Night, a new festival program in which the participants literally took the free stage.

This unique comedy club-inspired event aligns with the hybrid festival format. During the Open Mic Night, ten different designers and (performing) artists presented their work in the form of a fashion presentation or performance. Open Mic Night was directed by Giovanni Brand and presented by the multidisciplinary performer and artist ARIAH LESTER.

Participants: Maximilian Rittler, Davidpaulusstudio, Elliot Collective, Rachel Klok, Jolieke Kessels, МАША, Maja Simišić, Leap Concept, DE ZAAK and Who cares what you wear? (a theatre project by FASHIONCLASH, Mayke Roels and Nina Willems).

Fashion Makes Sense - STAND-IN Fashion Makes Sense - STAND-IN

Fashion Makes Sense

Fashion Makes Sense is FASHIONCLASH’s inclusive audience participation program from which two projects have been developed. ‘Off the top of my head’ is a short film by Luca Tichelman and Rens de Waal made with young people from Tilburg Noord as part of the Second Skin project.‘STAND-IN’ is a project by fashion designer Antoine Peters and theater maker Lieke Benders (Hoge Fronten), developed in collaboration with The Masters and workshop participants.


GROW - concept space
Antoine Peters verbel

Individual Events

Individual Events is a collection of self-initiated activities by various designers and artists. These are physical activities that take place in Maastricht, Aachen (Germany) and The Hague.

Visitors could go out during the day and visit the impressive installation by Antoine Peters in the Bonnefanten museum, the installation by Christa van der Meer in the garden of Marres or the work of various designers at the Brandweerkantine or Blanche Dael.

FASHIONCLASH Festival - Yunpei Li FASHIONCLASH Festival - Sarah Frede

Fashion Film & Video

During this edition, there of plenty of attention was paid to fashion film. On Friday evening, two FASHIONCLASH productions premiered. In addition, at Lumière Cinema you could watch a selection of fashion films from designers and makers from all over the world. A number of films were shown here for the first time, such as the premiere of STUDIO PASARELLA‘s film (UN)CENSORED.

In this digital age, fashion film (fashion short film) is an effective way to capture a layered story and reach a wide audience through online platforms and media. In addition to short fashion films and many fashion film festivals, there has also been an emergence of digital fashion and virtual presentations in recent years.

Participants are, amongst others: Flora Miranda, Custom Territory, DAWID TOMASZEWSKI, Sarah Frede, fRASER bRUCE mILLER, NING ZHOU x Lamp Lee, Lam Bui Thanh, Oscar Keene, and many more.

Fashion Talk - Esther Hammelburg, Shayli Davidson, CURRENT OBSESSION Fashion Talk

Fashion Talks

The program consisted of a number of table discussions that could only be followed online. Stephanie Afrifa, who hosted the entire online program, moderated the Fashion Talks with several speakers.

Speakers at ‘The Future of Fashion is Phygital’ included Esther Hammelburg (expert on live experiences in hybrid events and senior lecturer at the Amsterdam University of Applied Sciences), Shayli Harrison (Speculative Fashion Designer & Mutani CEO) and Frank Verkade (Current Obsession).

In addition, Iris Ruisch (Managing director M-ODE Foundation) and Sebastiaan Kramer (Managing director / co-owner Hul le Kes and Studio Ryn) talked about www.culture.fashion , a new open and values-driven fashion and textile network in The Netherlands.

Check out the full online program for FASHIONCLASH Festival

23 Nov 2021

Can’t make it to Maastricht this weekend? No worries, you can watch FASHIONCLASH Festival from 26-28 November ONLINE, front row from your own location! For only 15 euros you have access to the three-day online program, which you can follow in the evenings via live.fashionclash.nl

FASHIONCLASH Festival - Sarah Frede FASHIONCLASH Festival - Yunpei Li

Friday 26 November

19:00 – 19:30
Official Online Opening of FASHIONCLASH Festival 2021

19:30 – 20:30
Film & Fashion Talk/ New Fashion Narratives
With Joep Meuwissen, Boris Kollar, Nicole Pul
Host: Stephanie Afrifa

20:30 – 20:50
Digital Dive #1: A daily video report of Individual Events

20:50 – 21:30
Fashion Film & Video #1
With films by Laura Gomez/ NO TYPE, STUDIO PASARELLA, Jonatan Fisher, CUSTOM TERRITORY, Flora Miranda, Studio LEWV

FASHIONCLASH Festival - Jolieke Kessels FASHIONCLASH Festival - Maximilian Rittler

Saturday 27 November

18:30 – 19:30
Fashion Talk: The Future of Fashion is Phygital, with Esther Hammelburg, Shayli Harrison (Mutani) and Frank Verkade (CURRENT OBSESSION)

Digital Dive #2:A daily video report of Individual Events

Fashion Talk: Introduction to Culture.Fashion, with Iris Ruisch, Sebastiaan Kramer
Host: Stephanie Afrifa

19:30 – 20:00
Film: Taskforce Fashion: Residency for Responsible Fashion – The Results

20:00 – 20:30
Fashion Talk: Fashion Makes Sense
With Antoine Peters & Lieke Benders (STAND-IN), Valeski Boor (Off the top of my hat), Branko Popovic (FASHIONCLASH)
Host: Stephanie Afrifa

20:30 – 21:00
Fashion Film & Video #2
With films by Sarah Frede, Merol X Thalia de Jong, STUDIO HEEY x STUDIO SELVEDGE, Megan van Engelen, Yunpei Li, Oscar Keene, Clara Twele, MARLOESTENBHÖMER

21:30 – 23:00
Open Mic Night, powered by Restaurant Julemont.


Sunday 28 November

17:15 – 18:30
Performance & Fashion Talk: The Clash House
Host: Stephanie Afrifa

18:35 – 19:00
Digital Dive #3: A daily video report of Individual Events

19:00 – 19:30
Fashion Film & Video #3
With films by DAWID TOMASZEWSKI, fRASER bRUCE mILLER, Sven Steinmetz, Lei, NING ZHOU, Kaatje van Wijk, Lam Bui Thanh

19:30 – 21:00
Film & Fashion Talk: New Fashion Narratives
With Joep Meuwissen, Boris Kollar, Nicole Pul
Host: Stephanie Afrifa
Please note this is a replay from Friday

21:00 – 21:45
Fashion Opera: Renli Su, UU Studios

Introducing 2 amazing hosts for FASHIONCLASH Festival: Stephanie Afrifa and ARIAH LESTER!

20 Nov 2021

We are pleased to introduce you to 2 amazing hosts for FASHIONCLASH Festival: cultural innovator Stephanie Afrifa and multidisciplinary artist ARIAH LESTER!

FASHIONCLASH Festival - Stephanie Afrifa - Fotograaf Aline Bouma

Stephanie Afrifa

You might remember her from the digital edition of FASHIONCLASH Festival in February 2021: Stephanie Afrifa, a cultural innovator based in The Netherlands.

With her personal project ‘Celestial Space’ she researches how people of color experience public spaces and interviews them on where they feel safe and unsafe and what aspects of a space makes them feel either safe or unsafe. She aims to create a space at the crossroads of visual art, architecture, philosophy and empirical research to awaken a connection to your core self and others to create a sense of much needed collective intimacy and vulnerability. “I use my voice to amplify dope moments, movements and people. I find happiness in meaningful connections, thoughtful communication, critical thinking and creating safe spaces to catalyse change and build bridges.”

Stephanie has worked with HipHopHuis, Rijksmuseum, Stedelijk Museum, De Bijenkorf, Mama Cash Feminist Festival, FASHIONCLASH. State of Fashion and Van Gogh Museum. She often participated in public debates and prime-time talk shows where she discussed art, community and culture. One of her highlights is her interview with renowned artist and filmmaker Ai Wei Wei for De Wereld Draait Door.

During FASHIONCLASH Festival, Stephanie will host the Official Online Opening, The Clash House, Fashion Talks: New Fashion Narratives, The Future of Fashion is Phygital, Introduction to Culture.Fashion and Fashion Makes Sense. Get your 3-day access ticket to the FASHIONCLASH Festival livestream!

Photo: Aline Bouma

FASHIONCLASH Festival - Ariah Lester


ARIAH LESTER (Lester Arias) is a multidisciplinary artist that works within the fields of visual arts, graphic design, electronic-pop music, and text-based theatre, through the lens of movement/dance. ARIAH comes from Caracas, Venezuela, where he graduated from the UNEARTE (National Experimental University of Arts) and the Juana Sujo (School of Drama and Scenic Performance). Later on, he moves to Amsterdam where he graduates from the SNDO (School voor Nieuwe Dans Ontwikkeling). He is the winner of the ‘Publikumpreis (Audience Award) at Radikal Jung Festival 2019’ in Münich, the ‘Operadagen Festival Rotterdam Award’ in 2018, and the ‘Young Theatre Award’ at Theater Aan Zee Festival 2017 in Oostende, Belgium, as original young maker, play and song writer.

ARIAH will host the Open Mic Night on Saturday 27 November during FASHIONCLASH Festival. Get your ticket via www.fashionclash.nl to visit the Open Mic Night in person or watch the Open Mic Night online via the FASHIONCLASH Festival livestream.

Outfit: Teun Seuren
Photo: Bart Grietens

Free events during FASHIONCLASH Festival

16 Nov 2021

Are you a bit short on cash? No worries, you can visit a lot of events during FASHIONCLASH Festival for free!


1. De Brandweerkantine/ De Meldkamer

Visit the exhibition of M`y Art by Johanesly, Lara Warson and the pop-up store of DOMINIK and SKHSS – She Keeps Her Shears Sharp.

Capucijnenstraat 21 – Maastricht

FASHIONCLASH Festival - As of Nū FASHIONCLASH Festival - verbel

2. Blanche Dael

Visit the exhibition on the 5th floor with the works of As of Nū, verbel, Luca Tichelman, Bobbine Berden Design.

Aan de Brikkebouw 10 – Maastricht

FASHIONCLASH Festival - Christa van der Meer - Creamy Dream - Verena Blok

3. Marres, Huis voor Hedendaagse Cultuur

Visit the exibition of Christa van der Meer in de garden of Marres, Huis voor Hedendaagse Cultuur.

Capucijnenstraat 98 – Maastricht

FASHIONCLASH Festival - STRIKKS x ebby port

4. STRIKKS x ebby port

Visit the Open Studio of knitwear duo STRIKKS and womenswear designer ebby port.

Fort Willemweg 13 – Maastricht


5. GROW - concept space

Visit the pop-up store & exhibition curated by IRIS DESIREE CLAESSENS and Studio Sufi.

Rechtstraat 79 – Maastricht

FASHIONCLASH Festival - Anouk van Klaveren

6. Anouk van Klaveren

Visit the Speculative Showroom and the Artist Talk (in Dutch) on Sunday 28 November. Stationsplein 29 – Maastricht

FASHIONCLASH Festival - Ziggy & Ayla FASHIONCLASH Festival - New Fashion Narratives

7. The Student Hotel

Visit the pop-up store of Ziggy & Ayla and watch the film of New Fashion Narratives.
Sphinxcour 9a – Maastricht

FASHIONCLASH Festival - theNEWtribe FASHIONCLASH Festival - Flora Miranda

8. Lumière Cinema

Visit the exhibition of theNEWtribe and watch a loop of Fashion Film & Video (Room 4).

Bassin 88 – Maastricht


The Masters

Watch the final results of STAND-IN, a Fashion Makes Sense project with fashion designer Antoine Peters and theatre maker Lieke Benders (Hoge Fronten).

Hoogbrugstraat 42 – Maastricht

FASHIONCLASH Festival - Nina Eijkhout

10. Das Leben am Haverkamp presents Nina Eijkhout

Visit the window screening with the work of Nina Eijkhout.

Stille Veerkade 19 – The Hague

Fashion Talks during FASHIONCLASH Festival

16 Nov 2021

Will the future of fashion become hybrid and digital? Or do you want to find out more about Culture.Fashion, the open and value-driven network in the field of fashion and textile in the Netherlands? These, and many more topics, will be covered in the Fashion Talk program during FASHIONCLASH Festival!

Watch and listen to many interesting speakers from the comfort of your own home or while on the road via the FASHIONCLASH Festival livestream with a 3-day online ticket for just €15,-! The Fashion Talks of The Clash House and Anouk van Klaveren can also be joined in person.


Friday 26 November

19:00/ Official Online Opening of FASHIONCLASH Festival & New Fashion Narratives – Kicking off the online program of FASHIONCLASH Festival with a conversation with FASHIONCLASH co-directors Branko Popovic, Laurens Hamacher and Nawie Kuiper, followed by an introduction to the New Fashion Narratives program.


With Joep Meuwissen (LOST WITH THE NEW), Boris Kolar, Nicole Pul (student Toneelacademie Maastricht)

FASHIONCLASH Festival - Esther Hammelburg FASHIONCLASH Festival - Shayli Harrison

Saturday 27 November

18:30/ The future of Fashion is Phygital – On digitization of fashion (events) and hybrid presentation forms.


With Esther Hammelburg (Senior lecturer Amsterdam University of Applied Sciences & expert on live experiences in hybrid events), Shayli Harrison (Speculative Fashion Designer & CEO of Mutani), CURRENT OBSESSION (Independent magazine & platform for contemporary jewellery)


Host: Stephanie Afrifa

Esther Hammelburg is an expert on live experiences in hybrid events. In December 2021 she will defend her dissertation at the UvA (University of Amsterdam, red.) entitled Being There Live: How Liveness is Realized Through Media Use at Contemporary Cultural Events. From her extensive fieldwork — speaking to 379 people and gathering large datasets from social media platforms — she shows how media use shapes the way we experience ‘being there live.’ Her book shows how physical and mediated environments are entwined in live event experiences. Esther is also a senior lecturer at the Amsterdam University of Applied Sciences.


Shayli Harrison is an Antwerp Fashion Department alumna and the founder of Mutani, a digital fashion unitive that connects radical designers with their aesthetic equal in digital creation to produce digital fashion assets for wear in cyberspace. ‘Mutani’ is the first digital fashion startup in Belgium and aims to be the premier source for the most far out fashion in the cyberscene, helping designers reach creative and financial emancipation through fashion digitization. Up to date with the fast-paced tech climate, Shayli is versed on topics such as blockchain, non-fungible tokens (NFT’s), decentralization, web 3.0 and the metaverse and how these concepts can be integrated into traditional fashion industry models.

FASHIONCLASH Festival - Iris Ruisch FASHIONCLASH Festival - Sebastiaan Kramer

Introduction to Culture.Fashion – An open and value-driven network in the field of fashion and textile in the Netherlands. With Iris Ruisch (Managing director M-ODE Foundation) and Sebastiaan Kramer (Managing director/ co-owner Hul le Kes and Studio Ryn)


Host: Stephanie Afrifa

Iris Ruisch graduated from ArtEZ in 1998 as a fashion designer. After graduating, she worked for various fashion houses and brands, and after a long period as Head of Design, she wanted to do something different. Within HTNK she worked as Sr Consultant Design, Management & Talent Scout. In 2015, she became Creative Director of Amsterdam Fashion Week, building the platform into a high-end fashion event. Scaling up the opportunities for talent development and their internationalization meant the move to a new adventure: since 2018 she has been working as the director of Stichting M-ODE.


Since his graduation at ArtEZ Fashion Design in 2005 Sebastiaan Kramer has been working together with Sjaak Hullekes. Together they run the manufacturing company Studio Ryn and their fashion brand Hul le Kes. Besides that Sebastiaan is the creative director of the Fashion + Design Festival Arnhem and initiator / artistic manager of Duurzame Mode 025. After his graduation Sebastiaan has been designing for many fashion brands. He also studied Business Administration and Management, where he specialized himself in business management for innovative and creative companies. Regularly he is seen as guest lecturer at universities throughout the country to talk about the alternative management model he developed.

FASHIONCLASH Festival - Off the top of my head FASHIONCLASH Festival - STAND-IN

20:00/ Fashion Makes Sense – With Antoine Peters & Lieke Benders (STAND-IN), Valeski Boor (Off the top of my head), Branko Popovic (FASHIONCLASH)


Host: Stephanie Afrifa

FASHIONCLASH Festival - Anouk van Klaveren

Sunday 28 November

16:00/ Anouk van Klaveren – In de intieme setting van een fictieve showroom, spreekt Anouk van Klaveren over het ontstaan van haar speculatieve merk ‘Peach Tree, Ambiguous’. In een gesprek met Patricia de Vries vertelt ze over haar nutteloze doch mythische designvoorwerpen, het overzeese productieproces van dromen en haar positie als naïeve charlatan. Locatie: Stationsplein 29, Maastricht


17:15/ The Clash House – A showcase for a radical and a game-changing new generation of designers and artists, focusing on crossovers between fashion and other art disciplines. Watch & listen to the performances and stories behind the works of this year’s participants.

19:30/ New Fashion Narratives (replay) – The current generation of designers, performers and artists who see fashion as a mission and investigate the boundaries of their discipline, questioning social systems, and specifically the fashion industry.