SCHUELLER DE WAAL
Amsterdam, The Netherlands
SCHUELLER DE WAAL equals fashion design duo Philipp Schueller and Rens de Waal. The label and design studio create fashion statements and capsule collections in which they express their belief in ‘Fashion as Therapy’. With their work and collaborations, Philipp and Rens aspire to develop different perspectives on fashion which allow for a refreshed optimism in creation and that catalyze change. SCHUELLER DE WAAL sees “experiment & improvisation” as the power force of fashion. Within their work they are looking to discover relevant ways of expressing this intrinsic fascination in a time where fashion needs to be re-envisioned. A critical attitude is needed to think outside the system's boundaries to find a way to create newness in whatever form or shape. ‘Seeking Design Wellbeing’ is the driving force behind SCHUELLER DE WAAL’s vision ‘Fashion as Therapy’. It resembles their exploration of their own systems and rules, contributing positively to the quality of their practice and life and to that of others and the world around them.
For the Living Exhibition SCHUELLER DE WAAL, realized ‘Litter 2.0’ in collaboration with FASHIONCLASH and CNME Maastricht. For this second iteration of their collaborative cleaning initiative, SCHUELLER DE WAAL teamed up with both local volunteers in Maastricht and volunteers at other Dutch locations. They dressed this diverse group in an eclectic range of cleaning uniforms made from the studio’s leftover fabrics, deadstock of the fashion industry and re-worked interpretations of CNME’s cleaning gear. In COVID-19 proof small groups, the volunteers headed out into their direct environment to pick up litter. The concept for the project originated from the idea of utilizing fashion as a tool to bring positive effects for a space rather than changing a location to meet the needs of a fashion show. Opposite to traditional fashion shows, which are mostly short presentations to an elite audience, ‘Litter’ is set out as a project which can be repeated in different contexts, open for people to see and participate.
‘Litter 1.0’, the first version of the project was an intervention of the Haute Couture week in Paris (France) in 2019. This collection and presentation was made possible by Creative Industries Fund NL, Mairie de Paris, PikPik
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Photo: Team Peter Stigter