UNCOMMON RAGE

NEXUS

UNCOMMON RAGE is an Amsterdam based multidisciplinary brand, which aims to fuse two of their biggest interests: sustainable fashion and techno. They organize techno parties and release unique garments. The brand stands out because they source their deadstock/ upcycled materials from a lot of different places. Some of it is sourced from Dutch techno organizations but everything else is gathered from other companies, the streets or flea markets.

Through adaptable designs and technical details, the “NEXUS” collection touches the essence of the techno community. Inspired by the psychology of Carl Jung, each look in this collection represents a different archetype.  His theory focuses on the interplay between the conscious and unconscious mind, resulting in garments that reveal the wearer’s ego or shadow side. As everyone dreams away to the sounds of hypnotic techno, the true self is revealed and everyone feels more connected than ever before. This creates a special “NEXUS,” a place where everything and everyone comes together and creates unity.