Winners Fashion Makes Sense Award 2017

MUKASHI MUKASHI by Birutė Mažeikaitė won the Fashion Makes Sense Award jury prize. The Berlin based designer is awarded with a cash prize of €2.500,- to develop a new sustainable collection that will be presented during FASHIONCLASH Festival 2018. The audience award of €500, went to Maastricht based knitwear label STRIKKS.

The awards have been presented on 12 October 2017 by Daan Prevoo, deputy of the Province of Limburg. The Fashion Makes Sense Award was presented during Dutch Earth Week, that took place from 10 -14 October 2017 for the first time.

In addition, Forza Fashion House organized a Sustainable Fashion Talk during the award ceremony. The talk, moderated by Elise Crutzen (fashion editor and writer) featured presentations by Jasmien Wynants (Flanders DC/Close the loop) and Carry Somers (founder Fashion Revolution),

The jury, consisting of Carry Somers , Desiree Kleinen (Ree projects) Jasmien Wynants and fashion designer Elsien Gringhuis, was unanimous about the work of Birutė Mažeikaitė and the potential of her sustainable brand MUKASHI MUKASHI.

Jury Award

Birutė Mažeikaitė label name ‘MUKASHI MUKASHI’ is the Japanese translation for once upon a time… According to Birutė, every collection is a new story to be told. Her designs are intended to make a person feel unique, protected and powerful. “Under society’s pressure people often treat fashion as something they inherited and not as something they choose by themselves. We are acting to what is told instead of choosing what we really want. This current collection is about the inner battle between wanting to be unique and wanting to fit in.” Birutė prefers to produce her own work because she truly enjoys the process of creating and it helps her to come up with unique fabric manipulations.

Audience Award

STRIKKS is a design studio creating knitted textiles for its own brand and in commission. It’s a lab for research of all possibilities in knitting and production processes. Co-creation with other designers, architects and companies is their drive. STRIKKS thinks it’s important that you are aware of their clothes and production. That’s why they are investigating a new way of making fashion: a sustainable collection in which personalization has the lead. With an interactive method, they aim to engage you in the design process and give you more freedom of choice and better fit. Tailor-made fashion, digitally knitted, on demand and on the spot. This engagement is key for creating emotional value for clothing and it leads to longer wear.

All Fashion Makes Sense Award 2017 Finalists:
1. CHAIN.
2. investigation 8
3. JUDITHvanvliet
4. MUKASHI MUKASHI
5. PAVERT
6. Ridicule
7. STRIKKS
8. Studio M.E.N.
9. Vera de Pont
10. VERENA KLEIN

Fashion Makes Sense Award is a project by FASHIONCLASH, made possible thanks to support of Province of Limburg. The 9th edition of FASHIONCLASH Festival was dedicated to the theme ‘Fashion Makes Sense’, in which the focus was on the senses and the sense making in relation to fashion. The theme shed light on sustainability in fashion, by giving a stage to initiatives and designers and creating a dialogue between the audience and the fashion industry. With ‘Fashion Makes Sense’ FASHIONCLASH wants to excite young designers, the fashion industry and the audience and create awareness about sustainability in fashion. Fashion is of upmost importance in the economy, society, art, and creativity and for each of us. But, it has a downside: the impact on the environment, the exploitation on workers and the influence on our self-esteem. What is the importance of fashion in our society and how can fashion contribute to a better world and welfare?

Fashion Makes Sense Award 2017

Fashion Makes Sense Award 2017An award for young, conscious new generation designers with innovative ideas for sustainability

FASHIONCLASH presents, in collaboration with Province Limburg, the ‘Fashion Makes Sense Award’, a stimulation award for conscious young designers. The Fashion Makes Sense award is awarded during the Dutch Earth Week (October 2017) in Maastricht. Out of the finalists, a jury will choose the winner that’ll be rewarded with a money prize of €2.500. This prize will be used to produce a sustainable collection, which will be presented during FASHIONCLASH Festival 2018. In addition, an audience winner will be chosen, this winner will receive a cash prize of €500.

FMSA Expo + Talk The Fashion Makes Sense Award Exhibition will be held in Maastricht, from the 6th until the 14th of October 2017 at Forza Fashion House. The Award Ceremony will be held in the evening of 12th of October. On this evening there will be a talk with Carry Somers, the founder of Fashion Revolution and Jasmien Wynants (Flanders DC)

FMSA Expo 6 October - 14 October: free entrance Openinghours:  12:00 – 16:00

FMSA Talk + Award Ceremony 12 October invitation only 19:30 - 21:00 | Talk with Carry Somers (founder of Fashion Revolution) and Jasmien Wynants (Flanders DC, Close the Loop). Moderated by Elise Crutzen 21:30 | Award ceremony

LIVE STREAM You can also follow the ceremony LIVE via social media: (facebook.com/fashionclashfestival, Instagram @fashionclash_festival)

Location: Forza Fashion House 2^nd floor of the LABgebouw at Het Radium, Lage Frontweg 2c

Vote & Win Tickets The voting for the audience award prize will run online via facebook from the 4th until the 11th of October and offline voting from the 6th until the 12th of October at the Fashion Makes Sense Award Exhibition. By voting you can make chance to win tickets for the Award Ceremony + Talk.

Fashion Makes Sense The 9^th edition of FASHIONCLASH Festival was dedicated to the theme ‘Fashion Makes Sense’, in which the focus was on the senses and the sense making in relation to fashion. The theme shed light on sustainability in fashion, by giving a stage to initiatives and designers and creating a dialogue between the audience and the fashion industry.

With ‘Fashion Makes Sense’ FASHIONCLASH wants to excite young designers, the fashion industry and the audience and create awareness about sustainability in fashion. Fashion is of upmost importance in the economy, society, art, and creativity and for each of us. But, it has a downside: the impact on the environment, the exploitation on workers and the influence on our self-esteem. What is the importance of fashion in our society and how can fashion contribute to a better world and welfare.

FASHIONCLASH has the ambition to develop ‘Fashion Makes Sense to a returning part of the yearly FASHIONCLASH Festival and it is their aim to create awareness around this topic.

With an annual prize, FASHIONCLASH wants to introduce the ‘Fashion Makes Sense’ jury award and the ‘Fashion Makes Sense audience award. A prize for a promising fashion talent, that’ll have a relevant and innovative idea on the awareness and innovation around sustainability.

VOTE FOR THE SUSTAINABLE FUTURE OF FASHION. YOUR FOR YOUR FAVORITE DESIGNERS.

Watch this video and discover their ideas for sustainable fashion.

Vote online: Go to Facebook page and LIKE your favorite designer (online voting is possible from 4 - 11 October) Vote offline: Visit the EXPO at Forza Fashion House Maastricht (6 - 14 October) take a closer look at the work and vote

1. CHAIN.
2. investigation 8
3. JUDITHvanvliet
4. MUKASHI MUKASHI
5. PAVERT
6. Ridicule
7. STRIKKS
8. Studio MEN
9. Vera de Pont
10. VERENA KLEIN

• photography: Sem Shayne

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Fashion Makes Sense LAB Performances

Performance Iris Woutera, Dance performance LAGOM by MIJ x Mila Halizova and performance 'Pretty Exposed by i-Arts graduate Raya van der Kroon

Fashion Makes Sense LAB - June 30 - July 2

FASHION MAKES SENSE LAB: Designer Market, Exhibition, Talks & MoreJune 30 – July 2 SAM-decorfabriek, Meerssenerweg 215 Free entrance

LAB Opening Hours → Friday 30 June, 18:00 – 23:30 → Saturday 1 July, 16:00 – 22:00 → Sunday 2 July, 13:00 – 18:00

For the 9^th edition of FASHIONCLASH Festival, the Fashion Makes Sense LAB will be organized. LAB is an interactive pop-up laboratory that consists of several components aiming to stimulate all the senses: Fashion for the body, mind and soul. The LAB gives an insight to recent state of the art of the fashion industry and showcases all aspects of the fashion industry, from the idea to the material and the product. In the LAB there are exhibitions, fashion talks, workshops, guided tours and a cosy bar & lounge area. Are you looking for special fashion items, accessories or jewellery than you can visit the designers stands at the market area in the LAB.

----> More information about the Fashion Show program & tickets: CHECK CHECK

Performances Free entrance Friday June 30 | 20:00 Performance in the LAB space: Iris Woutera 23:00 Performance in the LAB space: LAGOM by MIJ x Mila Halizova

Saturday July 1 | 23:00 Performance 'Pretty Exposed' by Raya van der Kroon (i-Arts Maastricht)

Meet the designer – July 2, 15:45 – 17:45 Free entrance Do you want to get to know the designers, their collections or have another burning question? Meet the designer a network moment for designers, the fashion industry and the audience meet each other in an informal setting.

Fashion Talks – July 2 Free entrance

Fashion Talks program is the perfect opportunity to engage in a dialogue with designers, industry and the audience about topics related to the festival’s theme: Fashion Makes Sense. Moderated by Saskia van Stein, artistic director at Bureau Europa, a stage will be given to a several festival participants and professionals to engage in the discussion.

Program Talk 1: Fashion & Senses | 13:15 – 14:15 - Lecture performance: Olle Lundin x Floriane Misslin - Talk panel: Sensewear (Emanuela Corti & Ivan Parati), Sepideh Ahadi and Carolyn Mair (Course leader for MA Psychology for Fashion Professionals and MSc Applied Psychology in the Fashion Business School at LCF). Talk 2: (Does) Fashion Makes Sense? |14:30 – 15:30 - Talk panel: SHI[R]T (Eva Wagensveld & Jeffrey Heiligers) Lucia Chain (CHAIN) and Roosmarie Ruigrok (Clean &Unique).

Workshops July 1 + 2 Free entrance

Bacteria Dyeing workshop by TextileLab Amsterdam - Waag Society Do you want to meet TextileLab Amsterdam, share ideas, know more about the Textile Academy (Fabricademy)? Do you want to see work from designers, creators and critical “questioners”? Want to know how their research on dyeing with bacteria (!) started one day? Come along or join workshop! Saturday 1 July, 16:30 – 18:00 Sunday 2 July, 16:30 – 18:00 Access to the workshop is limited, you can sign-up by e-mail to info@fashionclash.nl

GUIDED TOURS Free Entrance

Tour 1: ‘Behind the Scenes’ Tour | Friday 30 June, 13:00 – 13:45 Are you curious to see the preparations, backstage setting and find more about the festival? Founders and co-director of FASHIONCLASH, Nawie Kuiper and Branko Popovic, will provide a guided tour behind the scenes at the SAM-decorfabriek program.

Tour 2: Blind Walk by Mami Izumi | Friday 30 June The Blind Walk is a unique experimental performance in a public space where the audience and performers come together to co-create the performance. Guided by Mami Izumi, in this performance the audience will be walking around with their eyes closed in a public environment, the Fashion Makes Sense LAB-area. The performance will be easy to join and combine with other activities in the festival. Do you want to be part of this unique experience? Performance time slots: 18:15 | 18:45 | 19:15 | 19:45 | 20:15 | 20:45 | 21:15 | 21:45 | 22:15 |  22:45

Tour 3: ‘Fashion Makes Sense Sustainability Tour’ | Sunday July 2, 13:30 Tour is full!!!! A tour by Elise Crutzen (fashion editor at Chapeau Magazine / Vogue Latin America).

Fairtrade, 100% transparent, ecological, biological, Re-made, locally-made, vintage... When is clothing exactly sustainable? And where can you purchase it in Maastricht? Interested to take part in this intimate and interactive ‘conscious’ walk by fashion shops, ateliers and exhibitions, make sure to sign-up!

Sign-up for Guided Tours Limited number of people can join the tours. You can sign-up for the tour by e-mail to info@fashionclash.nl, please mention in the subject Tour 1, 2 or 3.

Participants of Fashion Makes Sense LAB ( Exhibition, Designer Market) Act! Cut! Play! fashion films ANDRAHANDARICstudio – Romania Biyuan Zhang  - UK/China Bruna Ignatowska – UK/ES, Brazil Conform COX – The Netherlands Daan Couzijn – The Netherlands Debora Dax – The Netherlands Djeli – The Netherlands FabricAge – The Netherlands Floriane Misslin – The Netherlands/France HAN + INGE – The Netherlands Han Jansen – The Netherlands Iris Woutera – The Netherlands Jo Cope - UK Karlijne Opmeer – The Netherlands Les Deux Garçons - The Netheralands Lies Scheps – UK MAF van der Vloed – The Netherlands Marlou Breuls - The Netherlands Martyna Barbara Golik - Poland METTE STERRE ENTERPRISE – The Netherlands Myrthe van Hardeveld – The Netherlands Neri De Meester – Belgium One of a Kind by Monia Antinori – The Netherlands/Italy Pleun van Dijk – The Netherlands Raya van der Kroon (i-Arts) – The Netherlands Rosanne Groenendijk & Jelle Haen– The Netherlands Sandra Zomer – The Netherlands Sensewear (Emanuela Corti & Ivan Parati) – Italy Sepideh Ahadi – Germany/Iran SHI[R]T – The Netherlands slowFASHIONfast - Bosnia and Hercegovina Studio Pluis – The Netherlands Sunanda Chandry Koning – The Netherlands Tyson Ernste x Bluedenîmes & Minou Lejeune – The Netherlands Vere van Hal – The Netherlands Waag TextileLab - The Netherlands

DESIGNER MARKET ANDRAHANDARICstudio – Romania A. P. Monde (Anja Perisic) – Belgium Biyuan Zhang  - UK/China Cédric Vanhoeck – Tomorrow’s Belgian Dandy – Belgium  Dario Scapitta Design - The Netherlands DENIZ TERLI - The Netherlands Djeli – The Netherlands  Eva Ruzickova - (winner designSUPERMARKET Prague) FLR – France Inès Bressand – France JEN MM DSGN - Germany JOELLE BOERS | STUDIO – The Netherlands Juliëtte Heijnen – The Netherlands Kristina Ivkovic – Serbia Kris van Loon– The Netherlands LOV-S - The Netherlands LUDUS – Macedonia NOUS AVONS – The Netherlands designers ( Fenny Faber, Manon Boertien, Heidi Long, Renske Versluijs) Peace Stone Studios – The Netherlands, Germany Soolista – Czech Republic (winner designSUPERMARKET Prague) SOOLZTER – The Netherlands  Stefania Bandinu – Italy STRIKKS – The Netherlands Studio Marjo Dill – The Netherlands Underthyskin – Belgium WUETHRICHFUERST – Switzerland

OTHER EVENTS & LOCATIONS IN MAASTRICHT

Van Eyck Academy | July 1 | 14:00 free entrance Show Ebby Port / Performance Rosanne van Wijk

Maastricht based designer Ebby Port presents her newest collection at Van Eyck Academy. For this show she collaborates with jewellery designer Lies Wambacq. Here you can also discover the work of Van Eyck Academy’s participant Rosanne van Wijk. www.janvaneyck.nl Marres, Centre for Contemporary Culture – July 1 | 13:30-14:30 and 15:30-16:30 Entrance:  €15 Euro regular, €7.50 Students/65+/CJP, €5 Museum Card, €0 friends/under 18/MAFAD/JVE Future Petroleum performance by Annika Kappner Future Petroleum is an installation performance superimposing painting, performance and smell with the visual and audio elements of The Painted Bird at Marres to create a multisensorial tableau vivant enveloping the viewer.   www.marres.org

Thiessen Wijnkoopers | June 29 – July 2 | during opening hours of Thiessen Wijnkoopers Free entrance

‘MAFAD FACES TOMORROW’ exhibition by MAFAD

Motivating Area Full Advanced Dreamers

Maastricht Academy of Fine Arts and Design (MAFAD) presents an exciting cross section of its new curriculum program in Design, based on the areas Body, Object and Material. The "secret" cellars of the lovely and authentic Thiessen Wijnkoopers will be open for public to experience a wide range of fashion, products, objects, material experiences, jewellery and much more. www.thiessen.nl www.mafad.nl

Centre Céramique – June 1 – July 15 Free Entrance

FabricAge: Pop-Up Atelier & Workshops

Following the success of last year’s project LET’S (AD)DRESS THE PEOPLE FASHIONCLASH and Tout Maastricht are again joining forces to transform this one-time multidisciplinary social design project into a sustainable and distinctive textile product & label: FabricAge. The objective of FASHIONCLASH and Tout Maastricht is to establish a unique fabric design label, which emphasizes on the active participation of the elderly and traditional crafts, bringing together the arts and crafts of textile design with the tangible and intangible heritage of our culture. FabricAge will facilitate communities of all ages to come together, to connect through creativity, to gain meaning and to become visible to society. For more information: www.fabric-age.nl

Sway Café | June 29 – 23:30 Free Entrance Pre-Party & ‘Pretty Exposed’ performance by Raya van der Kroon ‘Is female nakedness in nightlife clothing a result of sexualisation or female empowerment?’ i-Arts graduate dove into the history of unclothing, the growth of new feminism, and the use of nakedness as a tool for either protest or attraction.  In collaboration with fashion designers she created a nightlife clothing collection about sexiness and empowerment based on field research in Amsterdam and Rio de Janeiro. www.swaycafe.nl 

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