‘Who cares what you wear?’ is a theatre project by FASHIONCLASH and Mayke Roels is developing further and set to premiere in Vienna!
What does a piece of clothing say about who you are and what you think? Who cares what you wear anyway? In ‘Who cares what you wear?’ two influencers go on a search for what young adults know about fashion, identity, and social responsibility.
FASHIONCLASH and Austrian Fashion Association have united their strengths in an exemplary international collaboration bridging fashion and theater.
In 2021, FASHIONCLASH commissioned theatre director Mayke Roels to co-create the theater piece ‘Who Cares What You Wear’, a participation project for a classroom setting with the aim to bring more awareness to fashion and sustainability to a young audience.
In autumn 2024 the Austrian Fashion Association will bring a newly produced iteration of the piece to Austria, in collaboration with Vienna's internationally renowned children's and youth theater, Dschungel Wien and with FASHIONCLASH ’s input.
This co-production combines the fashion expertise of the Austrian Fashion Association, the innovative vision of FASHIONCLASH , and the theatrical prowess of Dschungel Wien. The result is a unique theater and participation project for young people that highlights the connections between creativity, fashion, social change, and sustainable practices. By actively involving young people in conversations about fashion, identity, and climate change, the project showcases how cross-border collaboration can produce creative and socially impactful results.
This collaboration showcases the ability of both FASHIONCLASH and the Austrian Fashion Association to bridge different disciplines and countries, conveying complex topics innovatively while reaching new audiences.
Such partnerships are vital for the creative industry's growth, fostering idea exchange, expanding networks, and creating synergies beyond the reach of individual organizations. Both FASHIONCLASH and the Austrian Fashion Association position themselves as future-oriented partners, open to new collaborative forms and actively contributing to the fashion scene's evolution and social relevance.
Performance dates
Premiere: Saturday 21.09.24, 19:00
Sunday 22.09.24, 15:30
Monday 23.09.24, 10:30
Tuesday 24.09.24, 10:30
Thursday 13.02.25, 10:30
Friday 14.02.25, 10:30
Saturday 15.02.25, 16:00
Sunday 16.02.25, 16:00
Ticket prices
Children/Youth/Students: 14 Euro
Adults: 18 Euro (various discounts available)
Address: Dschungel Wien, MuseumsQuartier
Museumsplatz 1, 1070 Vienna
Director and Stage: Bianca Thomas
Costumes: Lisa Knoll
Video Artist: Vince Varga
Music: David Lipp
Acting: Nele Christoph, Crispin Hausmann
A production of the AUSTRIAN FASHION ASSOCIATION in co-production with DSCHUNGEL WIEN based on an idea by and in collaboration with FASHIONCLASH (NL) and Mayke Roels (NL).
Project partner: Smart Coop Austria
Age recommendation: 10-15 years
Duration: 60 min.
Language: German